Answer
Oct 31, 2018 - 10:27 AM
DigitalMarketer.com has a good course that also comes with certification:
https://www.digitalmarketer.com/lp/training/social-community-mastery/
From their page, below are a few of the things you'll learn:
- The "Social Success Cycle" framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).
- How to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar).
- How to recognize and leverage the strength (and avoid the weakness) of both "Seeker" and "Engagement" social media channels.
- The "10-Minute Social Media Audit" that immediately identifies gaps in your social media marketing so you can close them.
- The two categories of social media marketing that can (and should) be automated by software (don't worry, we tell you which programs to use).
- The "Feedback Loop" process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.
- The 5 keyword categories that matter when monitoring the web for customer service and reputation issues ("Listen" for these keywords and you'll immediately join the social conversation about your brand).
- The Social Listening Keyword Research Planner that makes social listening campaign set up a breeze.
- How to set up social listening using paid tools (and an alternative method using free tools for those on a tight budget).
......
In short, Certified Social & Community Managers are able to not only manage and control the social conversation about you and your business... they are also able to track, measure and monetize your social media efforts.
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