Dec 28, 2018 - 07:19 AM
If someone hard-pressed me to use only a single word to describe ConvertKit, simplicity will probably be the one word I would use. It almost cannot get any easier. While this tool is far from the cheapest in the market, for what it offers, it certainly isn’t the most expensive, either.
ConvertKit is an email-marketing tool focused on bloggers and creators. Built by Norman Barry, it is one of the newer tools in an already crowded space. The platform however quickly gained traction after getting some significant backing from influential marketers such as Joanna Wiebe and Pat Flynn. Its tagline seems to me like the boldest yet sneakiest: “… the power of InfusionSoft but easier to use than MailChimp.”
Since we all know that running a tag-based system is an efficient way to manage subscribers and run automations, ConvertKit goes really hard on building itself around this idea. What is not to love? The platform offers an intuitive and capable tag-based system that they have currently expanded to include site tracking for WordPress users.
We already mentioned that marketing automation is already becoming a standard for current email marketing tools and ConvertKit certainly addresses that need using its simple and ultra user-friendly automation manager.
Among other things, I like ConvertKit’s digestive reporting system and their stellar support channels and fast email and live chat response time. The service has also proved it deserves a seat on the email marketing high table through its intuitive tag-based subscriber system.
When it comes to the basics, ConvertKit has their homework done and dusted, but it does not really cater for the more advanced serial markerter. Despite all the positives, ConvertKit has its fair share of downsides.
One key issue that I had with ConvertKit was their very limited A/B testing functionality. I strongly feel that A/B testing should be an integral part of any successful online business and ConvertKit’s lack of necessary tools to take advantage of it is quite a disappointment.
MailChimp is definitely one of the most popular email-marketing providers in the market today. It offers a wide range of marketing plans for both small and large enterprises requiring large volumes of emails.
If you are looking for a service to help you get your feet wet, MailChimp offers a free email marketing plan that allows you to send up to 12,000 emails per month to less than 2,000 accounts. On top of that, MailChimp’s services start very low from $10 per month for 500 sbscribers.
These email marketing packages are ideal for people with fairy small lists and send newsletters less regularly. Should your needs increase over time, the service is flexible and offers an upgrade for cheap.
Besides email marketing plans, one can also expect resilient business-enhancing analytical features from MailChimp. This technology enables marketers to communicate effectively with prospective clients and turn leads to sales.
For the advanced marketer, I would lean slightly towards MailChimp as they have tons of features that you can leverage on to rake in sales from leads. convertKit is a decent one despite the fact that it is still new. As much as I love it, I do not expect it to go toe-to-toe with established services like MailChimp and ActiveCampaign. It is apples and oranges in that respect. You could give both services a trial and get a feel of what works and what not for you.
And if you don’t mind a mildly cheeky opinionated read about this comparison, check out ConvertKit’s very own article on why you should not switch from MailChimp to their service.