Feb 27, 2019 - 03:18 AM
"See how it works", "Get an overview", "Get a walkthrough from a tech", "Get a 1-1 overview"
Request a demo screams "sales"
I have found that some audiences are so sensitive to that. So instead, you have to imply that they can get the info they need without the implied pressure of sales. That's why mentioning someone from tech support, customer service, or an engineer that can answer their questions is more comfortable and beneficial.
Plus... "Request"? No... it's almost as if it isn't guaranteed. Like "hope and pray" we respond to you.
Your CTA needs to imply that you're on their timetable, not yours. They want INSTANT results most of the time... instant information. So it should start with "Get" or some word that doesn't make them feel that they are subject to you.
So whatever you test and think of... use these principles to help guide you
P.s. Jasper and i posted a detailed series on optimizing Calls to action with case study references. You can read the two articles here:
Make More Money: The Misunderstood Call to Action (Part 1)
Feb 27, 2019 - 06:28 PM
"TRY IT NOW": providing a live account session to immediately evaluate or "we will send you a link to the email you provide..."
From Hacker News commenter:
Just give me the price and I'll know whether I can pay it.
We've been talking about this at work today. A piece of software we use used to be great. It was a good price, price was up front, worked on a per seat licence, feature packed.
They recently updated to a new version, and now they licence per team, and tell you to request a price. Recent blog posts imply that they have tripled the price. It's very unfortunate