Mar 25, 2019 - 04:04 PM
Coming from Tanner Larson, an acclaimed player in the eCommerce space, I cannot be too quick to write off the tactics in this book. Tanner’s personal experience with eCommerce is laudable. He has been in the industry for over 15 years, raking in just over $75 million in sales for himself and his clients!
Not only based on these sales that I get the inclination to adopt this book as a daily guide, but also by the fact that Tanner does not employ the cliché marketing book fluff here. The book is full of real life experience and tested strategy.
I agree that this book has many reviews not only on Amazon but also on Goodreads. To me these reviews are as accurate as they can get. Most reviewers were impressed by the fact that Ecommerce Evolved is packed with legit eCommerce strategy backed by years of experimenting and experience.
Lessons I learnt from this book
Right now, the eCommerce sphere is undergoing a major transformative shift. What has worked before has either ceased working, is no longer an option, or is quickly losing its effectiveness. I find Evolved Ecommerce a playbook to capitalize on this revolution.
As I will highlight what I learnt from Ecommerce Evolved below, you will see that this book contains Zero Theory. The book itself is a hard-hitting result of distilled years of research and practical in-the-trenches eCommerce experiences of Tanner Larsson.
In the face of an ever increasingly competitive marketplace, Ecommerce Evolved comes packed with simple, repeatable, and proven formula for building, growing and scaling a wildly profitable ecommerce business.
Larsson’s book I broken into 4 distinct parts, where each part has a number of focused chapters. The book begins with 12 Principles of ecommerce, developed after working with over 10,000 different businesses.
A deeper read into this book helped me realize that we have been violating almost half of these principles, which in turn accounts for the lower level of success in online sales compared to Tanner.
Part 1: Evolved Strategy
In the first part of this 331-page strategy blueprint, Tanner pulls back the curtain by taking the readers behind the scenes of how seven, eight, and nine-figure eCommerce businesses actually look like as well as how they work.
Part 2: Evolved Intelligence
The second part deals with what Tanner observes are the most underutilized aspects of eCommerce businesses – Data. By consistently looking at your numbers, one can make informed decisions to scale your business.
Part 3: Evolved Marketing
Section 3 highlights the key fundamentals on how to leverage an eCommerce company’s business structure and data to create highly automated and systematic marketing campaigns. These campaigns target leverage both the front and the back end of your business to produce massive return on investment.
Going into eCommerce, I was not so keen about learning from a book, thinking that the ideas it contains would most probably be outdated and that I should stick to the internet in order to be as up-to-date as possible.
This book proved me wrong. I deeply recommend it to anyone that is interested in eCommerce. You will learn the basic principles that you should always keep in mind on your eCommerce journey, and they will never get outdated.
If you want to learn more about the Rule of 3 strategy, Creating a Competitive edge and the different models of eCommerce, then you can listen to Tanner himself sharing his views on the book and the strategic outlook therein.
Jun 21, 2019 - 11:02 PM
I read and loved the book. However I have contacted his so called "customer service" twice and both times received the worst information I've ever received from a company. It was in regards to something in the book. I asked for a recommendation of where I can research copy/text for a physical product funnel I'm trying to set up per his page 53-54. All of the information I've been able to find for writing copy has been for theory based businesses.
I was told: "We also do not give advise on stores unless you are an Ecom Insider". So even though I have paid hundreds of dollars for his courses they cannot answer a simple question? I didn't ask advise for my store. I asked if there is a place to see a physical product funnel so I can look at how the copy was written. Christina is rude and very uneducated in regards to her job. So unless you are willing to write a big check, they have no interest in working with you, help you in any way and refuse to answer even simple questions.