Answer
Apr 03, 2019 - 11:04 AM
It is true that SMS communication to customer has a much higher open rate than email. This is also true for Facebook messenger communication, which has the added benefit of 5x to 10x plus click through rates. But there is an art to using the medium successfully, you can't simply blast messages and expect great results.
Used correctly, it can reduce your cost of reaching customers/prospects and help you generate more sales.
Here's a review of popular bulk SMS messaging solutions for ecommerce businesses.
Most Preferred By: Small businesses from around the world that will benefit from high text message delivery and open rates.
About:
TextMagic features a full commerce text messaging platform, enabling companies of different sizes to seamlessly send bulk SMS to partners, staff, and customers. The service is specifically designed to be used for sending alerts, notifications, and clients confirmation. It can be used to conduct an SMS marketing campaign without issues. It is easy to set up and can be used even without any technical expertise.
Features:
Contact management
Mass texting
Mobile keywords
Reporting and analytics
Scheduled messaging
Pros:
Easy to set up
Relatively cheap
Easy to use template
Cons:
Unnecessary email notification pops up when someone unsubscribes to your message
Overall:
People feel that lack of delivery notification is a detriment to the operation of TextMagic.
Price: $0.135/SMS
Most Preferred By: Bloggers, Retail E-commerce, Tourism, Banking, and Small and medium businesses.
About:
This is another top ranking bulk SMS service that's gradually finding the mainstay in the E-commerce sector. It is a bulk messaging platform that integrates the use of Artificial Intelligence with complete personalization to bring a superhuman feel to customer service. It gives businesses the ability to communicate with an audience through SMS, email, SMTP, Web Push, etc. This service helps position users where they can experience up to 100$ increase in engagement metrics, including page views, on-site time, click-through rates, and conversions.
Features:
Contact Management
Mass Texting
Mobile Coupons
Mobile Keywords
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win
Pros:
A neat and tidy user interface
Easy and convenient button controls
Cons:
Inconvenient using external software for operation
Overall:
Users think that it is an excellent product for its price, and combined with its ease of operation, small and medium scale business owners will find it very interesting.
Price: $9/month
Preferred by: Companies and businesses of all sizes in need of a completely internal, external and marketing message service.
About:
Trumpia is a fast-growing platform that brings complete text messaging solution to its users, starting from basic features like mass texting and keywords recognition. This platform has certainly stood its services out by pioneering breakthroughs like Auto Campaign (to carry out tasks without the intervention of humans), Smart Targeting (To deliver messages to only customers that they are relevant to, and Enterprise (sets data access rights).
Features:
Contact Management
Mass Texting
Message Personalization
MMS
Mobile Coupons
Mobile Keywords
Polls/Voting
Reporting/Analytics
Scheduled Messagingp
Shortcodes
Text-to-Win
Pros:
Very versatile text messaging platform
Easily blends into the market strategy of any E-business, irrespective of size.
Cons:
It takes a bit of time to get used to navigation
Overall:
Users think it helps them get to the audience that probably gets too many emails daily.
Price: $195/Month
Preferred by: Businesses looking for solutions that will simplify and streamline their communication to specifically meet clients needs.
About:
MessageBird, yet another top bulk SMS platform operates on the belief that business communication should flow as natural as casual communication. As a company, they’re set out on a mission to modernize the complicated space of Customer communication, making it simpler. As a leading cloud communication platform, users expect that the platform's SMS services will revolutionize their company-customer interaction. Contact will, therefore, be made easier, more accessible and more efficient than ever before.
Features:
2-Way Messaging
Contact Management
Mass Texting
Message Personalization
MMS
Mobile Coupons
Mobile Keywords
Polls/Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win
Pros:
Relatively low cost
Easy to use
Phone call-flow flexibility
Cons:
No tutorials presented
Overall:
One of the most encompassing bulk SMS services. Certainly worth a trial.
Price: Pay-as-you-go
Best Preferred By: E-commerce platforms looking to be able to send unlimited number of messages to clients.
About:
BSG has been in existence since 2005, offering topnotch SMS services to its users. The company provides tailored communication solutions to businesses that need them. It is a full-scale commerce SMS platform that allows users the opportunity to send tons of promotional and transactional text messages to clients and potential clients from any part of the world, without limitation in numbers. With this service, users have unlimited access to over 1100 mobile operators from around the world.
Features:
Contact Management
Mass Texting
Mobile Coupons
Reporting/Analytics
Pros:
Nice and easy to navigate website
Cons:
Lots of petty issues with usage scheduled Management
Price: $0.01/time
Overall:
This SMS service is perfect for use by any E-commerce business since they bring tailored bulk SMS solution.
Best Preferred By: Small and medium scale online businesses that want to reach customers with a solution via text messages.
About:
Zipwhip is one of the fastest growing bulk SMS services in the world. It offers solutions that will help online businesses reach customers faster through text messages. With an existing business number, businesses can send and receive bulk SMS to clients, employees, and partners.
Features:
Management
Mass Texting
Mobile Coupons
Reporting/Analytics
Pros:
Easy to use
Encompassing business communication solutions
Price: Economy - $35/month, Business - $100/month
Overall:
Zipwhip is just in tune with the needs of E-commerce businesses, since they are customized to bring bulk SMS solution.
So there you have it, some of the best bulk SMS solutions any E-commerce business can ask of. It is imperative to add, however, that these services do not take the place of marketing ad campaigns.
So any serious business person will ensure that online marketing campaigns are run side by side any bulk SMS service that the business owner deems fit. So before opting for any of the above solution, make sure it is suited for your type of e-commerce business, and that it’s features are what you need to effectively reach your audience.
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