Jun 02, 2019 - 10:40 AM
Here are a few:What is SEO Copywriting? (for Ecommerce)
SEO copywriting has evolved over the years, and the key to successful copywriting nowadays is what it always should have been: authoritative, natural, compelling content that gracefully uses keywords and semantically related verbiage that is both directly and indirectly relevant to a user’s search query.
Awkward, keyword-stuffed content does not win the search engine wars anymore, and it never should have. Modern SEO copywriting is much more evolved, and with good reason.
This guide outlines SEO copywriting tips that we as an agency use for our copywriters when producing search engine optimized content.
Writing Copy that Converts
If you want to write copy that converts, you need to master one simple rule:
Write like your customers talk.
When you do, prospects will say: “this product is for me!”.
And they’ll SLAM your buy button.
The question is:
How do you do it?
Use one of these 5 simple strategies…
Copywriting 101: Get the Exact Formulas Used By the Drift Marketing Team
Words have the power to persuade and influence. They have the power to make people laugh, cry, and spend money. Yet when it comes to B2B marketing today, words often come last.
We spend hours writing a 3,000 word blog post only to slap on a title that no one will ever read. We leave copywriting up to an outsider or an intern, because, well — “it’s just words.”
And we rush to add a subject line to an email that no one will ever read. But go back and study history and you’ll find that words are the one thing that have stood the test of time to move, motivate, and persuade people
There's also also a list of great books on copywriting here:
Jun 05, 2019 - 07:51 PM
1. Accept copywriting jobs even you don't have experience.
To be fair, you can just do a test job. Doing the work itself is the best way to learn. This is the best!
2. Read blog posts in https://www.copyblogger.com/
3. ReadEverybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentBook by Ann Handley
This is not your typical "How to Write" book that will teach you the academic process, but a modern guide for writing in web, social media.
4. Keep reading any blog posts, business books etc., attend events, listen how a salesman pitch his/her product. Ideas can be anywhere. Immerse yourself.