Jul 11, 2019 - 10:39 AM
Kickfire essentially takes Google Analytics up a notch by increasing your insight into who’s visiting your website. This is potentially valuable for many companies, but especially for those that heavily use their websites to generate leads.
Kickfire shows your web activity in real time, so you can see who’s visiting your site and what they’re doing on it in the moment. You’ll get to see what pages they view, and how long they spend on each one. While it’s not meant to replace Google Analytics, it can be a valuable supplement. It’s especially helpful for B2B companies, since Kickfire can help you connect with the decisionmakers at a business.
From the visitors IP address (22.214.171.124), Kickfire can tell you a lot of information about the company they represent.
This tool offers lots of positives for many businesses - here are the most compelling ones.
Connect with Leads
If you’ve been using forms to capture leads on your site with limited success, Kickfire can provide a valuable alternative. Instead of hoping your leads fill out the form, you can actively reach out to those leads with an offer that will really get them interested. And because Kickfire provides real-time information, you can connect with those leads at exactly the right moment.
Kickfire also helps you rank your leads by importance, so you can channel more marketing funds into connecting with the right ones. This tool gives you the information you need to separate high-quality leads from the rest of the pool, so you can pursue the high returns of account-based marketing.
Understand Webpage Performance
Some of your pages will be more popular and successful than others. Kickfire’s analytics let you track those trends, so you can invest in what’s working and eliminate what isn’t.
Some companies that visit your site might never be valuable leads because they’re in the wrong industry. Kickfire lets you filter out that information so you can focus on what matters to your brand.
Image via Pixabay.Great Customer Support
Kickfire’s team has a great track record of responding to and making changes based on feedback. If you’d like to see a new feature, or have an issue with the tool, you can expect your feedback to be taken seriously and handled quickly.
While Kickfire sometimes gives an incomplete picture of a company that visited your site, at its best it offers very comprehensive information. You have the potential to find contact information for a company’s leaders, as well as learn about the company’s size, location, and even estimated yearly revenue.Google Analytics Integration
Kickfire is designed to integrate well with Google Analytics, giving you valuable information such as which company clicked which Adwords campaign.
No tool is perfect, though - here are the potential drawbacks of using Kickfire.
Europe’s new web privacy restrictions mean you can’t get a full picture of your European website visitors through Kickfire, the way you can with U.S. site visitors. If lots of your site traffic comes from Europe, this could be a major issue.
Slow Learning Curve
It can take some time to get used to using Kickfire, and if you don’t use it regularly, pulling up the information you need can be a bit slow. Kickfire’s navigation takes some getting used to: it’s not particularly intuitive. But although the user interface isn’t the sleekest, with time most teams find it manageable enough.
Slow Loading Times
Because Kickfire updates its information in real time, some users have found the site slow to load, as well as slow to navigate.
While Kickfire can produce lots of useful insight, this tool can’t always give you the complete picture that you might want. For example, you might get connected with an outdated email address for someone at a company. Or, you might only be able to see what email format a company uses, so you’ll have to do some guesswork to actually connect with the person you want.
The benefits of using Kickfire will likely outweigh the drawbacks for most businesses. Your company may not need Kickfire if it relies heavily on European customers, if it’s a B2C brand, or if it doesn’t use the website for lead generation. But for the rest, this tool can make your Google Analytics game far stronger, so you can comprehensively upgrade your approach to connecting with high-quality leads.