Aug 16, 2019 - 11:08 AM
Image via PixabayWhat Does Magic Offer?
This trade show offers quite a few potential benefits for apparel brands - here’s how attending may help your brand grow.
If you need a wealth of options in one place, this trade show is a good place to find them. As many as 5,000 exhibitors set up at Magic to display their goods.
With so many exhibitors, you also get a wide variety of styles. You’ll find major suppliers like Nike and Levi’s here, but also many lesser-known brands that may help set your company apart. And since booths start at thousands of dollars, you can be sure any brand that makes it to Magic is serious and professional.
Perks and Extras
This trade show offers more than just sourcing opportunities. You can also enjoy networking, parties, shows, seminars, and other chances to get to know the industry (and the people in it) better. Sometimes, immersing yourself in an industry scene is the best way to learn the ropes fast. Magic is a good place to make useful connections and tap into new learning opportunities.
A recent update put all the exhibitors at Magic back under one roof. This means you won’t have to travel between facilities to see everything the show has to offer.
A new app makes another convenient update for the show. This app lets you see which exhibitors are present, keep track of show events, and even decide where to eat in the city, so you won’t miss a thing. You can use it to quickly navigate the event.
Image via PixabayDrawbacks of the Magic Trade Show
While this trade show is great for established retailers, it has some drawbacks, especially for new companies like yours. Here’s what to be aware of.Size
The large size of Magic is a con as well as a pro. While it’s great to have so many options, if you’re new to the world of fashion trade shows, this is a daunting place to start. It can be hard to get the most out of the experience if you’ve never been to a trade show before.Sourcing
If you intend to use Magic specifically for sourcing, you’ll arrive a day early for the sourcing event. However, this event is geared toward big retailers doing massive orders, so it probably won’t suit your smaller sourcing needs.
Image via PixabayGetting the Most out of Magic
If you go to Magic, it’s best to go with realistic goals in mind. This is an event that’s good for research and getting a feel for the industry, but it may not move your business forward in immediately tangible ways. You can have fun and gain new industry perspective, though, and the educational sessions and seminars are a great perk for a new brand.
If you go, make sure to have a plan. The event is huge, and you won’t be able to see everything. Download the app so you can decide where to go, what to do, and which seminars to take. Check out areas of the show that aren’t in your niche, too, to get a different perspective of the fashion industry.
Bring business cards and prep your elevator speech, so you can make the most out of the connections you meet. And don’t forget to socialize at the after-hours events, where some of the best connections can be made. If you do meet someone that you connect well with, make sure to save their information and send a follow-up to thank them for the conversation, and set up a future meeting if you want to work with them.
Going to Magic can make your brand more successful in the long run, if you attend with an open mind. If you’re hoping to source products or meet other specific goals, this trade show may not be the place. But if you want to immerse yourself in the industry, learn a lot, and have fun while you do it, Magic is worth the cost of attending.