Feb 20, 2020 - 08:47 AM
The answer is the third option: don't use one. Carousels are generally considered bad practice for a number of reasons.
Check out this link: https://southernweb.com/2019/04/its-t...
You might be able to get away with using one for secondary information. For instance, a real estate site could show supplementary photos of the apartment, like the refrigerator, the jacuzzi controls, and other details. But you wouldn't want to have the main hero image cycle. You'd pick one image of the place or possibly two side by side in order to grab users' attention. As far as that debate goes, though, I don't have a strong opinion because I don't really like the carousel in general for those reasons.
I think you can have secondary content put into a carousel, which I think of more as a slideshow. I would recommend you show testimonials across a line of the content. It can go from end to end, and then use manual cycling like the Netflix rows.
The difference here is emphasis. Secondary content doesn't necessary have an emphasis but may be a large amount of content of equal(ly low?) importance. Accessing that content would be done only by those whose attention was already captured but may not be sold yet. The same thing could be achieved by making them scroll, but there may be reasons you don't want to do that, like more important secondary content (I guess that makes the carousel tertiary).
I would compare what you're looking to do to my portfolio page here: https://www.clausscreative.com/micros...
I get the user's attention with static content and then, for those interested, there's a very in-depth slideshow. That's how to look at secondary content, and that's how you decide whether it's ok to put it into a temporal format.