Mar 21, 2020 - 07:07 PM
We've never used Baymard Institute for Ecommerce UX auditing service but from everything I can gather on the web, they are highly competent and strategic in their approach to UX auditing and analysis.
They also offer refunds if the client is not satisfied or there's no incremental value discovered during the UX auditing process. No other UX auditing company offers this guarantee. This being the case, the client can rest assured that they have nothing to lose and potentially, can trust Baymard Institute expertise.
And at a price of $1,900 it is quite affordable, especially when considering their clientele--77% of Fortune 500 companies have used them.
If they don't provide at least 15 improvements they'll give you a refund they say. Hard to beat that. I just wonder how they define improvement, as they do not say they will A/B test the recommendation to make sure it actually an improvement, rather than just nice looking design. We've seen "prettier" designs perform worse on the metric that mattered--revenue, sign-ups etc.