Feb 11, 2021 - 08:52 AM
Different businesses have different needs and as such, getting good analytics software is not a one-size-fits-all affair. It's a good idea to get a line of best fit and work with it; seeking out businesses with dynamics similar to yours and comparing notes.
This said, a relatively new software like Oribi is bound to have a bit less people on board and the best way to know if it will be good for you is to give it a go.
Don't get rid of your Google analytics just yet though- you can try out Oribi's free trial and see if you like what they offer, doing a side by side comparison with Google analytics.
E-commerce with Oribi's Analytics
Anyone with an e-commerce store that wants to try out Oribi is in luck because of the no-coding integration with popular platforms like Shopify, WooCommerce and Wordpress.
You can also get more information to help your marketing efforts by integrating with Facebook, Google analytics, MailChimp, and many more.
It's a simple plug and play operation and once on the straightforward interface, it will take you little time to learn how to get the parameters you need yourself without having to go through a coding professional to help translate things for you.Oribi's Improvements on Google Analytics Function
If you are curious about the fuss that Oribi has stirred, here are a few things that they do differently from Google analytics and that users are grateful for:
1. Great Customer Support Service
Image Credit: Huffington Post
There is plenty of information online and on their site about their workings and general issues. You can reach their customer support team through email and phone in case you have any issues as opposed to being left at the mercy of articles or paying $100,000 each year for the premium Google analytics version--Google notoriously wants to treat customers as data to be manipulated with algorithms :) There is the assurance that you're not on your own and in case something comes up.
2. Multiple Dimensions for Deeper Analytics
With Oribi, you have access to many different dimensions of the data that affects your growth and how your marketing efforts work. For instance, you can see how many users come from a particular gateway like Facebook and then narrow this down further by location.
You can see how many users land on a certain page and which ones use a specific platform. All this information is important in helping you know exactly what you need to change in order to prove your results and with Google analytics, you cannot access all of this information at a go.
Image Source: Capterra
3. Detailed and Individual Tracking
Oribi lets you see what both groups of people and individual users are doing. You can see what an individual is doing on your site, where they navigated from, and other actions they perform.
Google analytics isn't allowed to share personal information so it's impossible to access this kind of detail. It's important to know things like where a user is located, when they signed up, what pages they visited, if they got to the checkout stage, and more. With this data, you can tell if you need to change a certain page or step if it seems to be slowing visitors to your store down or discouraging them from proceeding.
4. Analytics are Based on Events
You will be able to see events, conversions, and users on Oribi's platform while Google analytics focuses on traffic only. Events and conversions data is very important for helping you optimize your marketing so you can see how this plays a role. You will be able to improve your landing pages and sales funnel to create an all-round great experience in your store.
5. Easy to Understand Insights
Because their interface is simple and straightforward, you can easily translate their insights and work on implementing them. Their aesthetical dashboard has an engaging design you will enjoy working on and their easily digestible analytics won't call for knowledge on coding to decipher clearly and almost instantly.
Image Source: CapterraA Growing Platform
Oribi is a fast growing platform and they've based their creation on filling the gaps left by other analytics tools.
Notable companies like Crowne Plaza, Audi and Sony are already using it to improve their marketing research efforts and it won't be long before other big names get on board.
Within the United States, AbbVie Inc., The National Peace Corps Association and AmWest Entertainment are also creating better marketing funnels with Oribi's help since they launched in the States in 2020.
According to Enlyft.com 2,938 companies are already using Oribi Analytics; with most of these being in the United States, within the Marketing and Advertising Industry.
This is a great time to get on board and test it out because you never know if it will be what your company needs.