What are the pros and cons of using video ads for ecommerce? (Ecommerce General)

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capitalandgrowth

Oct 20, 2020 - 09:03 PM

[posting on behalf of Reddit user TakeAChanceToday with his permission]

Here are the cons:

Massive time investment.
Massive money investment to talk to certain niches with the tone needed.
More important things going on.
Agencies have such a hard time understanding we don’t want to look like some billion dollar company.
Generally you need a team to do this properly and that points back to all of the above.
Some people aren’t creative/don’t have the skills perceived as necessary
Fear/Confidence
Different marketing styles
The higher cost of building an engaged video ad segment to use for retargeting. (The delayed additional cost)
The inability for fast changes/updates/tests
Limits your ability to customize the landing page greatly
Generally comes with a lower effort put into the ad copy which removes my old audience members as we want them to watch the video.
Complicated usage of your product/service which doesn’t lend to a good video experience.
Need to reveal benefits one at a time without having to make 1000 different videos.
Ability to write more organic posts and base the engagement of those for future ads instead of running video ads and trying to find the best.

The list really is endless. We do run video ads now but I still don’t blame myself for putting it off for so xxxx long.

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HannahStevenson

Oct 21, 2020 - 07:26 AM

Videos are great for digital marketing, as they’re one of the most accessible forms of content. Readers want to see video content that is engaging, and you can improve your brand recognition and generate leads with quality video content. You can use video in a range of ways and create varied content that’s more than just a straight advert; you could also use influencers to market your products on video or create a vlog. The main con of video adverts is the expense. If you’re making them in-house, then you need a lot of expensive equipment and video software, as well as a skilled member of staff to operate the camera and edit everything. If you’re outsourcing the content creation, then it can be costly, but the returns can be great.

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