What is the best affiliate marketing strategy for a newish software company?
We are a SaaS software company that just broke $1 million in run-rate revenue. Our cost of acquisition is quite high and I was wondering if we can acquire customers more cost effectively using affiliate marketing. Any tips for making this channel work? My prior experience of the space was with Acai berry weight loss offers but I've heard that things have since professionalized and some software companies have had success using affiliate.