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Jan 03, 2021 - 08:19 PM
With the digital migration going on at the moment, a lot has evolved over time. Since people head online to search for almost everything nowadays, whatever you are dealing with needs to have a great description online.
The length, wording and formatting of your descriptions will help your product or service stand out from the rest in the market so it's really important.
Who Needs to Use a Product Description Generator?
While there is no cut-and-dry answer to this, there's a simple way to gauge whether a product description generator would be a good fit for your e-commerce company.
First, if you have a large number of different items, it becomes extremely time consuming to draft the right description for each. It will also cost you a pretty penny if you hire someone to write each description out for you. A product description generating software will be the best fit because it will be fast, easy, and most importantly, perfect each time.
If you run an agency helping e-commerce companies list their products online for sale, this software will also help because you will be dealing with a large number of descriptions. There's no point trying to write them all because you risk errors and burnout.
The software will also help any beginner in e-commerce come up with the correct length as mentioned above. Simple foods need short descriptions in the 150-200 word range.
Bigger, technical, and more expensive goods need longer descriptions between 350-400 words. This helps to summarize the qualities in enough detail so potential buyers can be converted.
With software to generate the descriptions for you, you won't need to fuss over all of these details manually.
How Do Product Description Generators Work?
There are some differences in the working of different software products but the base principal is similar. Most of them start off with an AI which comes up with the basic description based on the information you feed it.
After this, and mostly dependent on the pricing, a human editor polishes the copy. They may change the wording a bit or add or remove some text and such.
This ensures that the final piece is appealing to the potential customers who come across your site while at the same time helping search engine algorithms rank your store well.
Basically, most of these softwares will need you to follow these steps:
1 - Pick the right category of your product.
2 - Fill in the product's details.
3 - Send this to be processed by clicking the correct prompt according to the software you are using then wait for a few seconds.
4 - Copy and paste the description in your eCommerce platform
Note that the third step may have a different waiting period depending on whether a human editor will be involved in polishing your description.
If you edit the descriptions yourself, you might like to go to LSIgraph.com to generate keywords which you can add to your final piece and make it rank better.
Following are five of the best product description generators that you can get for free or really cheap:
1 - Adazing.comThis is a totally free tool that helps you come up with product descriptions using the method outlined above. Their software comes up with descriptions that are 100% original and uses Natural Language Processing.
This provides results that look similar to what a human copywriter would come up with so you can get done with big projects in quite a short time.
2 - MashnLearnThis AI analyzes your product feed to identify the main categories it will work on. It then generates a pop-up copy of your e-commerce store to gauge the effect of the new content. Finally, it merges your products with the relevant descriptions.
The end result is unique, SEO friendly, and thorough enough to give you an edge in your marketing efforts. They charge between $1.8 and $4.25 per description.
3 - GinnieThis software has different pricing options and charges either $3 per description, $50 for 25 descriptions, $75 for 50 descriptions, or $100 for 80 descriptions.
It's an automatic product description generator that's available on the Shopify app store. It can handle thousands of SKUs so it is ideal for large scale projects.
4 - ItemScribeThis automatic generator is really easy to use and just needs you to pick your product category and details then copy the description to your store. Going for $10 per week or $30 per month for unlimited product descriptions, it is a great deal. They also throw in a 3 day trial to test it out.
You will however have to go over the generated copy and do some light editing as well as insert any keywords you need because this won't be done by the software.
5 - Descrii
This one can be installed directly in your Shopify store and will help you set your store up easily and fast. They charge $29 for a monthly subscription during which you can generate as many descriptions as you need.
6 - HotshpThis one is not exactly a software but is still a worthy option to consider. It charges $3 for 30-35 word descriptions, $5 for 50-70 word descriptions, and $12 for 150-175 word descriptions.
While its working is similar to AI backed softwares, the descriptions are actually written by human copywriters. They use the tags, images, and titles of each product to come up with descriptions. The best part is that syntax errors are minimal and uniqueness and well as SEO are aptly applied.
Great Options for Effective E-commerce Management
These software products are some of the best in the market and they will make your job as an e-commerce seller or re-seller a lot easier.
Just make sure you feed the right details and follow the specifications in whichever software you choose so as to get the best results.
A few pointers to help you edit the copy you get to create great descriptions are:
1 - Know your audience so you know the best language to use in order to appeal to them- and convert them.
2 - Make your descriptions scannable with sheet sentences and paragraphs with plenty of white space.
3 - Use natural language that sounds human and is not too forced. Include power words like "effective", "cutting-edge", "amazing" etc.
4 - Keep SEO in mind
5 - Finally, be fun and unique but also professional.
With these, you should be well on your way to running your e-commerce store like a pro but without the hassle and crazy overheads.
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