Jan 29, 2021 - 11:24 AM
In general high-quality visuals wield more convincing power and this is where 3D photography comes in.
Justuno says that a whopping 93% of product consumers use visual content as a deciding factor for whether they will make a purchase.
3D images create a shopping experience that is a bit closer to offline shopping and therefore likely to tip the balance in your favor, especially for more expensive items.
3D Image from: Winbiz.inHow It Works
Basically, a 3D photograph is an image that can be viewed from any angle. A viewer is able to use their mouse or trackpad to turn the image around and digitally examine it as if it was in their hands.
Before we proceed though, note that there is a difference between 3D photography and 360° photography. While both methods fall under spin photography and employ a similar method which is the ability to spin a photograph around to see it from different sides, there are some differences.
With 360° photography, the image is most often restricted to spinning on one plane (horizontally). It is also modelled from photos that have been cropped to create models that can be used in augmented reality or virtual reality applications.
This leaves a model with the lighting and shadows from the original photos and the product models resulting may appear unnatural in different sceneries. You will basically need more images besides the 360° one of above and below the product in order to view it fully.
With 3D photographs, one can adjust lighting accordingly so that the image doesn't look strange in different settings. The resultant model is also viewable from any angle whatsoever that the viewer may want to turn it in so one image is practically all that's needed to view the entire product.
To get a 3D photo, the product is placed on a surface called a turntable and then photographed from a number of different sides. These different images are then stitched together using a program or application from the vendor of the equipment used to create one image which viewers can interact with.
To upload these images into your ecommerce store, you will use a compatible viewer software that will translate the image as it is and enable visitors to the site to interact with it on screen.In-Depth Information
When a potential buyer gets more information and clearer definitions of your product before they buy, this also reduces the incidences of goods being returned. 3D photography makes the shopping experience more immersive as well so customers are more likely to come back again and again.
When you talk about creating demonstrations, these go a step beyond 2D photography because the item will be seen in use. This is another factor that draws in potential buyers.
People seeing your item in use will be inspired to make a purchase because they can visualize themselves using said product. It also offers a shortcut to reading long and complex manuals because the demonstration will help viewers get a great idea of how to use the product.Some 3D Product Photographers
If you're keen on getting a few of your products photographed in 3D to enhance your store, you can check out:
Ortery.com who offer information and equipment to get some great 3D photos if you would like to DIY.
They have a patented transparent turntable that makes it possible to capture an image from multiple angles against a white background. This means you can get both hemispherical and spherical images with their equipment depending on what you prefer.
To purchase their turntables or lightboxes, you will part with anything between $1,000 and $18,000 depending on what the specific equipment is. You have to contact them for a more detailed outline of their price plans because they offer custom quotes for the most part.
Snap36.com is another source for your 3D photograph needs who offer three distinct solutions; you can:
• Send your products to them and wait for them to deliver the content and ship the products back to you.
• Purchase their 360° photography equipment and take the photos yourself after completing the setup in your own studio.
• Get a shoot on location whereby they bring their equipment and professionals to your warehouse or store and take the photographs for you. This is perfect for someone who deals with difficult-to-ship items and will have a hard time packing and shipping products and having them all sent back.
BevelPix is a third option that works a bit differently from the first two options. It is a Shopify app that adds a 3D viewer of a BevelPix model to the Shopify store product image gallery.
When viewers activate the 3D option, they can interact with the image by clicking and dragging on the image on screen.
Signing up for an account is free and allows you to upload your products as 3D models in whichever 3D file format you like. Cross-platform 3D web display enables viewers to have rapid interaction with 3D files as it features an API based cloud platform so that long load times and high data consumption are not an issue.
Getting a quote is a simple matter of finding them online and sending them a request from which point you can fill out a form or arrange to get a call from them.Some Notable Brands that Use 3D Photography
• BMW with their BMW Build Your Own site for luxury car selection.
• Sawyer Insect Repellent for their spray bottles to show details of the design and ingredients as printed on the bottle.
• Heals Furniture who create an immersive experience for anyone looking to find couches and sofas among others.
• Apple for their smartphone and other products so buyers get a full view of the gadgets before buying.
• Rolex for their luxury watches.
• Kashiyama who are a Japanese custom men's suit brand enable customers to interact with their bespoke suits.
Comparison between regular and 3D image of socks made by Photogrammetry at BevelpixA Competitive Edge
Having a competitive edge can therefore make or break your e-commerce store. If you are getting a good deal for the 3D photography, it's best to go for it. You stand to lose nothing but have a lot to potentially gain.