Feb 10, 2021 - 07:29 AM
Re-targeting in e-commerce is important because it's essentially presenting your goods and services to more people who are likely to make a purchase from you because they've done so or visited your site before.
Your retargeting campaigns should align with your target audience and the goals of your business whether they are increasing conversions and sign ups or getting more traffic.
Below are five plugins that work with WooCommerce.Five Plugins for Successful Remarketing and Retargeting
• Perfect Audience Retargeting is a very common plugin that can help you run retargeting campaigns. It runs different types of adverts and you can also use it to track revenues and conversions, manage multiple sites, get data on page views, click counts, and other actions.
Use it alongside WooCommerce Conversion Tracking Pro to enhance its efficiency and ease of use. Track different events so you can know whether your campaigns are working and what to do differently.
Image Source: Perfect Audience
Because it's compatible with both WooCommerce and wordpress, you will get the latest pixel technologies which you can then leverage to boost your advertising.
• PixelYourSite – Your smart PIXEL (TAG) Manager has been around since 2015 and will help you track Facebook Pixel, Google ads remarketing, Google analytics, Bing, Pinterest, and others. It's easy to use, has great customer support, and works great so you will be able to manage all your retargeting needs and more from a single plugin.
Image Source: Nulled WordPress Themes
• WooCommerce Google Ads Dynamic Remarketing is a WooCommerce plugin that inserts your customized remarketing pixels into all your shop pages so that Google ads can easily collect customer behaviour data which you then use to run your targeted remarketing campaigns effectively. It's accurate and very easy to use so you are assured of good returns when you use it for your store.
• Facebook Pixel for WooCommerce enables you to track visitors to your blog, landing or product pages. It is essentially a line of code that you add to your website that then combines the Facebook Pixel with their custom audience pixel to deliver effective ads. If you would like to market your WooCommerce store on Facebook therefore, you stand to get great results from this one.