Mar 08, 2021 - 08:03 AM
Answer: 3-5 days is what I'm seeing to be the sweet spot these days
Explanation: One of the campaigns I manage has been doing a lot of stopping and starting with the holidays and testing new audiences every other week or so. Almost every single time we would launch a new campaign (even if it was just a complete duplicate of another campaign) it would lose a little money day 1, break even day 2, then get to 2-3x ROAs by day 3, and be profitable by the end of the week even after losing money the first couple days. I've seen a lot of people trying to turn off their ads after 24 to 48 hours, and I believe that is just too premature and the ad could start generating results after another day or two.