May 11, 2022 - 04:12 PM
For anyone who doesn’t know what DTC means, then understand that the DTC, direct-to-consumer, business model—also known as the business-to-consumer (BTC) model—is often adopted by brands wanting to sell their products and services directly to the consumers.
Thanks to the internet, e-commerce, and online advertising, the DTC model is on a steady rise for both new entrepreneurs and established brands. And today, we’d be taking a look at leading DTC brands in several industries.Comprehensive List of DTC Sites Modern Retail
Modern Retail is like an e-commerce news site that covers the ins and outs of the retail industry. Digiday Media launched modern Retail in 2019 to explore the trends that are reshaping the retail industry with honesty, depth, and authority.
Modern retail’s DTC Era offers exclusive content that gives daily updates and information on what's happening in the global DTC sector and the critical strategies being used by DTC businesses.Yotpo
Yotpo is one of our favorites because it provides complete DTC marketing education that’s adequately segmented and arranged for easy understanding. But the best part of Yotpo is that their lectures are provided by industry insiders.
Using Yotpo is basically like Udemy or Skillshare because of their far-reaching and interesting e-commerce courses.2PML Inc.
2PML Inc. is an industry-leading newsletter and educational platform that analyzes the media and e-commerce industry and provides much-needed information for its users. They provide industry coverage, valuable data, and original reports created for creators, founders, and managers.
The best part about 2PML is that it offers a DTC power list that lists the top 20 best DTC businesses.Baymard Institute
Baymard is an independent Web UX research organization to help entrepreneurs create a ‘State of the Art’ user experience and measure their UX performance metrics by comparing data from other eCommerce sites.
Baymard's research shows how site design and performance affect other aspects of the online user experience for DTC brands. You should check out their research on DTC brands. It’s exceptionally unique.No Middleman
No Middleman is a DTC-centric brand that helps users connect directly with their customers and match legacy eCommerce platforms' customer service and prices. No middleman provides an easy-to-use platform containing a ‘search tab’ and a complete directory of companies in the industry that can help entrepreneurs research these industries.Common Thread Co.
Common Thread Co. (CTC) is an agency that guides founders on every aspect of their e-commerce journey. CTC provides startups with a stable growth formula for building a profitable brand with high conversion rates. One of our favorite resources from CTC on DTC is the ten eCommerce trends for 2022.Paul Rogers
Paul Rogers is the managing director of London-based eCommerce consultancy and performance marketing agency, Vervaunt. Paul Rogers is an affiliate site of Vervaunt that offers experienced-based content on CX project development and general strategy for DTC brands.DTC Research
DTC Research is another excellent resource that you cannot afford to ignore. The site contains a robust collection of DTC information to help you with your research.Scalefast
Scalefast provides solutions and resources for DTC and eCommerce challenges. And their blog provides detailed research and information for DTC founders on eCommerce, branding, logistics, international commerce, security, and other vital issues. This way, you can stay updated on what your competitors are doing.DTC Day
DTC Day is a DTC marketing event site that runs live DTC education conferences. The conference features over 2,500 entrepreneurs attending, with over 120 companies exhibiting their services and connecting with one together. Attending events like this is one of the best ways to know what your competition looks like.Get Inspired by Warby Parker
Warby Parker is a popular name in the eyewear industry today because of the unique problem it solves for customers. You see, back in the days, glasses were expensive, and the company wanted to change that.
So, in February of 2010, four friends from the University of Pennsylvania got together and launched the company. That same month, the company got the rare privilege of being covered by Vogue. And the exposure from that covering was the single event that changed the direction of the business.
For the longest time, businesses—especially startups—have always struggled with getting the attention they require. And to overcome this, they had to depend on middlemen.
Middlemen like retail giants, distributors, and others add their markup, increasing the consumer price down the line. But Warby Parker solved that problem by bypassing the middlemen completely.
And that move made their glasses super affordable and popular. Fast-forward to 2020, and the company is shipping over 8 million pairs of glasses.
The company's success story was down to the fact that the company had embraced the direct-to-consumer business model, a method that’s gaining dominance among fresh entrepreneurs.