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May 07, 2022 - 10:47 AM
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Long before Twitter became the default global townsquare, YouTube held a position as the largest online repository of cat videos. But YouTube didn’t stop there because today, the platform has quickly become the default site for online learning.
Over 1 billion people use YouTube—that’s a third of everyone on the internet. And with such numbers, it’s not surprising that YouTube is one of the most visited websites and boasts a robust search engine, even though searching isn’t their core service.
Now, the average American spends over 29 minutes daily on the platform, and over 5 billion YouTube videos are watched every day.
With such high numbers—and the fact that 51% of people use YouTube to learn new things—it doesn’t surprise us that several math-based YouTubers are making a serious impact on the platform.
Let’s take a look at some of these channels.
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Numberphile: The channel was created on September 15th, 2011. Has gathered over 4 million subscribers, made 648 video uploads, and those videos have been watched 600 million times.
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PatrickJMT: Created on October 1st, 2007, the channel has gathered over 1.3 million subscribers, made 2,027 video uploads, and those videos have been watched over 300 million times.
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Techmath: Techmath was started on October 22nd, 2009. It has amassed over 1.3 million subscribers, uploaded 339 videos, and the channel has gotten over 100 million views.
So back to the big question, can you make money creating math videos on YouTube? As a new creator on YouTube, of course.
First: There’s Money in the YouTube Business
Courtesy: Unsplash
Sure enough, there is a lot of money on YouTube. Mr. Beast, the biggest earner in 2021, bagged a mouthwatering $54 million from ad revenue alone.
Youtube has standardized metrics for paying ad revenue to content on its platform. But making money via ad revenue isn't as straightforward as it sounds because it depends on a lot of factors like:
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Location/Countries: YouTube values views from countries differently. The platform values views from high-income countries like the US, Europe, Canada, and Norway differently from the views from mid and low-income countries like India and Africa.
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Views: The more views your video gathers, the higher the income you generate from your videos. YouTube pays around $0.1 to $0.3 per view on AdSense, with the average being $0.18. So, for every thousand views, your math video makes, YouTube pays you between $1 to $3.
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Category: Video categories also influence the amount of revenue you’ll earn. These categories include:
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News and politics
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Entertainment, comedy, and music
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Activism and nonprofit
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Food, pets, and animals
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Sports
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Travel and events
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Vlogging, people, and blog
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Film and animation
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Education and science
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Beauty and fashion
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How to, guides, and DIY
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Gaming
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Tech, gadgets, and smartphones
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Others
Your maths videos would fall under the education and science category, which would earn you $1.56, $2.34, and $3.12 per thousand views for low, medium, and high-income countries.
However, it’s important to note that they’re several other ways your channel can make money on YouTube besides YouTube’s ad revenue. Let’s take a look at some of them.
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YouTube Partner Program (YPP)
Once you’ve hit 1,000 subscribers and 4,000 yearly views, you’re qualified for the YouTube Partner Program. YPP also requires creators to abide by YouTube monetization policies, have an Adsense account with Google, and be in a country where YPP is available.
As a YPP creator, your channel can expect to earn money from:
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Adsense advertising income
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Income from YouTube Premium Subscribers
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Channel membership where members pay for special perks and exclusive contents
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Super chats and stickers messages for fans
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Sponsorships and Brand Deals
Many educational sites like Skillshare and Udemy are always looking for YouTube creators to promote their sites to their audience. And if your maths channel meets their criteria, they can offer you a brand deal. The average sponsorship deal can start anywhere from $2,000 to $15,000 for every 100,000 subscribers.
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Affiliate Marketing
One extra way to earn some cash on YouTube is to become an affiliate marketer and refer your audience to the products and services of other brands. All you need to do is promote the product and persuade your audience to patronize them, and you can earn as much as 10% for every sale.
Other ways to monetize your maths video are:
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Selling merchandise to your audience
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Hosting events, live chat, and live call sessions.
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Crowdfunding your content. Websites like GoFundMe, Indiegogo, and Kickstarter all offer this service.
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Getting funding from fan membership. Platforms like Patreon, YouTube’s SuperChats, Channel membership, Teepee, and ‘Buy Me A Coffee’ can help you with that.
The Bottom Line
Running a YouTube business isn’t a get-rich-quick scheme. A successful ‘YouTube-preneur’ must be willing to put in the time, effort, and consistency required to grow your channel.
Your emphasis shouldn’t necessarily be on making so much money at the initial stage but on providing quality content in a fun and entertaining way to grow your audience.
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