An Easy Fix to Your Site That Will Produce More Sales (Does NOT Require Coding)
An Excerpt from the Book Making Websites Win
"Be aware of the reader’s memory buffer. To make your writing easy to understand, you should be constantly aware of the reader’s memory buffer. As a person reads, his or her brain constantly processes and interprets the incoming words.
In doing so, it loads the words into a short-term memory—a buffer—and then discharges them when the meaning has been understood.
The buffer memory is surprisingly small—it struggles to hold more than about fifteen words. Fortunately, most sentences contain frequent resolution points, at which the meaning can be understood and the buffer unloaded.
In examples (in the pic above), we have labeled with pipes (“|”) the main resolution points—the points at which the words in the buffer can be interpreted.
We have also labeled, in everfading shades, the points at which the short-term memory has gone too long without a break. Dependency length is the number of words during which the reader needs to “hold their breath” before they can reach a resolution point. A few rules:
• Keep your sentences short. A period is a resolution point.
As you become more sophisticated, you’ll discover that certain types of long sentences are fine, provided they have what’s called right-branched clauses, like this one, or this one, or even this one..."
"Be aware of the reader’s memory buffer. To make your writing easy to understand, you should be constantly aware of the reader’s memory buffer. As a person reads, his or her brain constantly processes and interprets the incoming words.
In doing so, it loads the words into a short-term memory—a buffer—and then discharges them when the meaning has been understood.
The buffer memory is surprisingly small—it struggles to hold more than about fifteen words. Fortunately, most sentences contain frequent resolution points, at which the meaning can be understood and the buffer unloaded.
In examples (in the pic above), we have labeled with pipes (“|”) the main resolution points—the points at which the words in the buffer can be interpreted.
We have also labeled, in everfading shades, the points at which the short-term memory has gone too long without a break. Dependency length is the number of words during which the reader needs to “hold their breath” before they can reach a resolution point. A few rules:
• Keep your sentences short. A period is a resolution point.
As you become more sophisticated, you’ll discover that certain types of long sentences are fine, provided they have what’s called right-branched clauses, like this one, or this one, or even this one..."
