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I’ve put a lot of time and effort into finding email strategies that work and I think this community deserves that knowledge.
Close to 70% of shoppers abandon their carts. Even if you only get a fraction of these customers back, you're making a tonne of money. This sequence should be 3-5 emails long. Here is what to focus on in each email:
Abandoned Cart Message #1
This email should be sent immediately after a cart is abandoned (or very close to it). Some customers genuinely forgot or were distracted, so you should focus on simply reminding them.
There are a million reasons why they might have abandoned it, so be thinking about their experience - did the power go out? Did their child distract them? Did they get abducted by aliens? You can be funny about it in a niche-focused way depending on your store.
Don't send a discount code yet: some shoppers try to abandon their cart to fish for coupons. Focus on safety, security, and a friendly reminder. Build their trust with your store--this is a good opportunity to use some social proof or testimonials.
Abandoned Cart Message #2
Send this email 12-24 hours after the first message. In this email, you can offer a coupon if they complete their purchase. Again, focus on WHY they should make a decision NOW (hint: the coupon is a good reason).
Giving them exclusive savings will help push them towards a purchase decision. Put a bit of scarcity with the coupon by telling them how long it’ll last. Abandoned Cart Message #3
Send this email 12-24 hours after the second message. This email should focus on SCARCITY and. Remind them of the coupon (or give an even bigger one), and tell them that it will only last 24 more hours.
At this point, you can tell them that their items won't be held for them much longer, as it wouldn't be fair to other customers (supply is limited). Get them to make a decision due to fear of missing out (one that they won’t regret of course).
By SagarKC, an ecommerce and growth consultant. If you would like help with cart abandonment, connect with him on Instagram.