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Nuggets of wisdom from the book :
We’ve instrumentalized niceness as a way of greasing the social wheels, yet it’s often a ruse. We’re polite and we don’t disagree to get through daily existence with the least degree of friction.
But by turning niceness into a lubricant, we’ve leeched it of meaning. A smile and a nod might signify “Get me out of here!” as muc ... Read more
Image Credit: CookingLight.com
By Luni Libes. Luni is a social impact Investor and the founder of the Fledge Accelerator.
I categorize companies into three categories:
A- Companies focused solely on profits, running extractive businesses, unconscious to the needs of their employees, their communities, and the world as a whole.
Most of the S&P 500 and Global 1,000 are in this group.
... Read more
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I’ve been thinking about how fear shapes our decision making as entrepreneurs, often in non-obvious ways. I wanted to share one particular fear-based pattern I’ve seen limit many talented entrepreneurs over the last year.
The fear of not being (resourceful) enough
I spoke with an entrepreneur the other day who explained that he spared no expense when it came to ... Read more
Image courtesy of: Mail-Order-Brides.com
The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers)
Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck ... Read more
Looking to make some money online? You’d do well to heed this timeless advice from David Ogilvy on avoiding the “cult of creativity”.
Although Ogilvy is often associated with flashy Madison Avenue style advertising, he began his career as a door-to-door salesman, followed by a stint in direct-response marketing.
His best-seller campaigns for brands can be largely attributed to this backgr ... Read more
