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Instead of putting the focus on spending money (buy, purchase, etc.), put the focus on your amazing product. The consumer will be curious about what products they were checking out before, and you'll get them to click on that email ... Read more
A bitcoin “miner” and software developer in Nairobi, Kenya. This is one archetype of the typical ICO participant outside the US. Photo credit: Luis Tato/Bloomberg via WSJ [0] Summary We helped Repux generate 253% more leads , nearly 100% more token sales and millions of dollars in incremental revenue during their ICO (Initial Coin Offering), by using our Conversion Rate Optimization expertise. The optimized site ... Read more
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Today I’d like to talk about a tactic that is so underutilized in ecommerce/online sales that it boggles the mind! While obvious in physical retail contexts, I am not sure why more people don’t do it in the online world.
This tactic is known as the 1-click upsell . It is the retail clerk asking if you’d like a belt to go with the suit you just bought. ... Read more
This post is based on a talk by Ron Wiener , the CEO of iMovr (maker of treadmill desks) at a past Seattle Hacker News meetup . Ron is a serial entrepreneur who has founded six companies, five of which were venture backed. He was featured in the reality series Startup Junkies , while founding Earth Class Mail —a company that receives physical mail on behalf its customers and then emails them digital copies of ... Read more
Recently, there was a question on this site about awful products that succeeded (sales-wise) because of great marketing. It made me think of the opposite scenario--really great products that failed because of poor marketing. Here are a few. Volkswagen Phaeton In 2002, Volkswagen launched a brand new car model called the Phaeton. ThePhaetonwas described by Volkswagen as a premium class, full-size luxury vehicle a ... Read more
