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Instead of putting the focus on spending money (buy, purchase, etc.), put the focus on your amazing product. The consumer will be curious about what products they were checking out before, and you'll get them to click on that email ... Read more
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. ... Read more
Are you an ambitious founder, manager or executive? This surprising sin of communication will help you raise a lot more capital and/or be viewed favorably as a leader, according to recently published research by a renowned professor at an Ivy League university.
Any other time, committing the sin is bad. Use it in your pitch deck or in interviews for senior roles, though, and it is magical pixie dust!
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What kind of sales impact can we expect from using Klarna's "Pay Later" Shopify plugin?
Asked 6 years ago 2 answers
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Whether you’re taking advantage of it or not, eCommerce is one of the fastest growing sectors of the consumer market in the entire world. That means plenty of people are already online selling everything from home goods and clothing to homemade jewelry, crafts, and accessories.
Even with that increased competition, there’s room for new and growing businesses to make t ... Read more
