Answer Question
How important is a site's page load time to conversion rate?
I've heard that page load time can affect a site's conversion rate and overall sales but not sure how much effort to invest in trying to get the very best load times. We are a small operation and need to justify every expense. Does anyone have some credible figures/stats across a wide range of sites? I feel like most of the studies are I see are being peddled by tool or hosting vendors who have an agenda!