Answer Question
Google has all the data. Why would they need to use back-links?
[posted on behalf of Nick Jordan]
Think about it this way. You’re Google. You’re the most innovative company in the world. There’s not a single company that is more innovative than you. Plus, you have a lot of data. TONS OF IT. This is because you own:
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99% of the web analytics market (with Google Analytics).
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70% of the web browser market (with Google Chrome).
So, if you have all this user data available to you…
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How long people are on the website
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How many pages they’ve visited
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If they’re returning
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If they’ve subscribed
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If they’ve purchased
...would you use backlinks to rank search results? My thesis is coming from my own observations. Generally when I rank for a keyword, I have the lowest Domain Rank and number of backlinks

