Answer Question
How can we get more of our site visitors to watch our product video?
We have a product video that is super-persuasive--3 times as many visitors who watch it buy the product (compared to those who don't) but less than 5% of the site visitors click on it. We've tried several ways to make it more prominent to encourage users to watch it but they seem to just gloss over it. It is less than 2 minutes long.