Answer Question
Tips for marketing a Kickstarter campaign?
I've been tasked with launching a Kickstarter campaign. I am designer and have good instincts but I am no pro marketer! What are some tips for launching a successful Kickstarter campaign. I've heard the failure rate is quite high and most don't attain their goal. Should we be modest in setting a goal so that we get something out of it? Or really aggressive? but if we don't hit the goal we get none of the money. Should we pay influencers? Any tips would be appreciated.