Answer Question
How effective are "demo walls" in selling B2B software?
I am responsible for lead generation and sales for a B2B SaaS company. I was wondering how effective demo requests are (versus just letting people have a full-feature, limited time free trial). Our software is of medium complexity and I feel it helps to have someone walk potential customers through the use cases, but them I also know some people balk at the prospect of talking to a "salesperson". What are your thoughts?