Answer Question
Does influencer marketing really work?
We are considering influencer marketing so I would like to get your thoughts on it. Does it really work in driving product sales? I feel like a few years ago when it was new, the true influencers were authentic and really believed in the products they pushed. Nowadays, it feels like they are all "coin operated machines" willing to peddle anything on behalf of the highest bidder. Consumers are therefore less likely to trust them and buy products they endorse. Is this true? Have you had success with influencer marketing?