Answer Question
Facebook Ads: Stock photos vs. 'authentic' amateur photos
We are just getting started with Facebook ads and everything I've read suggests that the photo has a very high effect in the click through and the effective Cost Per Click. We will be testing a lot of different kinds of photos but to make our efforts more productive it would help to know what has worked in the past. Do stock photos outperform amateur but 'authentic' photos? From the little research I've done, there is a camp that strongly favors one of the options. What has been your experience?