Answer Question
How do I bid on clicks and use the lead gen option for Facebook?
It looks like Facebook has recently changed the bid options for the "Lead Generation" choice (vs. external website clicks). Is it no longer possible to choose the lead gen option and bid on "Cost Per Click". When you select the lead gen option it seems you can only pay for "impressions" and specify the target "cost per lead". Facebook then aggressively gives you (and charges you) for impressions with few clicks. It is advantageous for them to do this at my expense. I've emailed their support but have not heard back.