Answer Question
Was the Payless ("Palessi") Shoe store campaign for $600 shoes staged?
The web has been abuzz with the Payless stunt where they sold $20 shoes for $600 to so called "influencers" but I wonder if the influencers were real? It feels like a lot details are not shared. Did it help or hurt the Payless brand?
Here are details:
Video:
https://www.youtube.com/watch?v=xpqqKRlqZfU
Adweek article: