Answer Question
How can we reach social media opt-outers?
From various reports I've read there is a growing demographic of social media opt-outers, usually older (35+) and successful professionals with lots of cash to spend. Part of their identity seems to be, "I am not like the others, wasting time on social media. I am successful and get things done". They are also less likely to click on display ads. We have a clothing line and other products we think would appeal to them. Any ideas how we can reach them?