Answer Question
What are some examples of ecommerce businesses that have succeeded using Seth Godin's 'Purple Cow' Strategy?
In his best-selling book 'Purple Cow' Seth Godin talks about how it is no longer enough to advertise like hell, or own distribution. Because the marketplace is so crowded, you need a product that is a 'purple cow', so remarkable that is is worthy of conversation and word of mouth marketing (to differentiate it from all the boring 'brown cows'). What are some recent examples of this in Ecommerce?