Answer Question
What are best practices for ecommerce site images to optimize page load times?
What is the best way to deal with product images and hero shots so that they are high res and appealing enough to entice web visitors but also load fast enough not to hurt our conversion rate. Figures I've heard thrown around are 300kb max for an image and to use JPG for photos and PNG for logos etc. I'd like to see some kind of comprehensive guide for ecommerce sites or hear your thoughts.