Answer Question
What is the current 'state of the art' in technical SEO?
I read this intriguing answer recently that says "technical SEO" is important. Never having heard of it before, I did some Googling.
It seems to be a topic that greatly divides SEO practitioners, gaining currency in some years and then going out of fashion.
So, as of May 2019, what are the most important things I should do/pay attention to in "technical SEO" to increase our organic traffic? If there are things particular to ecommerce, I'd like to know about them first!