Answer Question
Are referral programs a good way to get customers? Do they actually work?
We run a small ecommerce store and I often see other online businesses have a "referral program" on their site footer. Do these work at getting new customers? What do you need to do get them to work. I personally have never used those links to refer my friends and I am wondering if other people do. But then again, I never click on search ads but someone must click on them for Google to be making over $100 billion a year!
And what are the best platforms for managing them? I'm looking at HasOffers and Commission Junction.