Answer Question
What is the best way to capture emails on a site today? Opt in rates have fallen and no one wants to give their email for a lead magnet anymore.
What works best these days? Popups? Layovers? Welcome mats? Sidebars? I'd really like to know. We get a lot of search traffic and if we just 2% of people to opt in we would have a very large list. But we can't even seem to crack 0.5%!.