Answer Question
Should we upgrade to Google Analytics 4 if we only have an ecommerce website (no app)?
Google recently released Analytics 4 and they are nudging us to upgrade (with the prompts in the dashboard). From what I’ve read, the main advantage seems to be, being able to track both app and website analytics in the same application. Almost 100% of our sales are through our website, with the ecommerce app rarely downloaded or used. In this case, does it make sense to upgrade?