Answer Question
What is the difference between Google Display and Discovery Ads?
From the description, Discovery Ads only run on Gmail, YouTube and the Google mobile app. How is this different from a Display add that specifies these three placements?
Also, what are "engagements" on a Discovery Ad. We have a lot of engagements on our ads but few clicks to our website. I've tried asking the Google support reps but they don't seem to know and keep winging it.
Also, what are "engagements" on a Discovery Ad. We have a lot of engagements on our ads but few clicks to our website. I've tried asking the Google support reps but they don't seem to know and keep winging it.