Marketing
Image Credit: Steve Bruce
By Steve Bruce, Owner Steve Bruce Agency
Thought I would make a post to help people out with the question of "how much should I be spending on ads?" - and the actual answer to that question is: "as much as you can! (profitably of course)"
However, the strategy for spending $10 per day is different than $100 and is so much different than $1,000.
I've been running Face Read more
I run a small digital marketing business and nearly all of my clients are feeling the effects of Apple's update. Tracking is getting tougher, and retargeting audiences are becoming less effective.
Less conversion tracking means the algorithm has less data to optimize around, which is driving ROAS (Return On Ad Spend) down. For some small businesses that operate on razor-thin margins, this can be the difference bet Read more