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What is the difference between Google Display and Discovery Ads?
Asked 4 years ago 2 answers
What is the maximum CPC I should bid for a bootstrapped SaaS (Software as a Service) company?
Asked 8 years ago 1 answer
Coming up with 100 lead magnet ideas is hard, but it's certainly doable:
copy successful eBook lead magnets from other marketers in your niche
use Reddit "Top All-Time" posts for headlines from a related subreddit
search on Google using the " Keywords Anywhere " chrome extension to see which topics have demand
...and whatever other strategies you find on Google.
Unfortunat Read more
Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :)
Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly.
A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
