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By Luni Libes. Luni is a social impact Investor and the founder of the Fledge Accelerator.
I categorize companies into three categories:
A- Companies focused solely on profits, running extractive businesses, unconscious to the needs of their employees, their communities, and the world as a whole.
Most of the S&P 500 and Global 1,000 are in this group.
B Read more
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As an entrepreneur, I’m well experienced at wearing multiple hats and in such, in viewing companies through a multitude of lenses: production, marketing, sales, finance, etc.
The same is true as an investor, where I swap between two distinct hats: Personal and Professional investor.
You’d think these two hats were identical, but they are not. They are complim Read more
A guest post by Luni Libes , the founder of the Fledge Accelerator. Winding down the last third of Fledge , my conscious company accelerator, the inevitable topic on the mind of all the fledglings is funding. How much money is required? Who will fund their startups? Where can they meet these people?
Given Fledge is not a typical tech accelerator, but instead a program focused on socially and environmentally consci Read more
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“Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?”
Think about it for a moment and write down your answer. What did you choose?
That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Image courtesy of: Mail-Order-Brides.com
The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers)
Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
