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Image courtesy of: Mail-Order-Brides.com
The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers)
Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
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“Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?”
Think about it for a moment and write down your answer. What did you choose?
That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Why didn't meal sharing take off the way car (Uber) and home (Airbnb) did?
Asked 6 years ago 1 answer
David McCullough’s biography of the Wright brothers is a fantastic read. These were my top two takeaways... 1. Fall in love with the problem and the journey won’t seem so arduous. ---- The brothers worked 12 – 16 hour days for years, with few resources, and eventually conquered manned flight. If you are pursuing entrepreneurship because it is fashionable or just want to make quick buck, you are much Read more
How viable is a mobile drinks delivery business?
Asked 3 years ago 1 answer
