When you look up Shopify, many of the top search results are too-good-to-be-true-sounding success stories of people raking in cash from their Shopify stores. Finding straight answers about how hard it is to make money proves harder.
Shopify is basically just an e-commerce platform. You may as well ask “How hard is it to make money on WordPress?” or even “How hard is it to make money with an online store?” The answer to each question is essentially the same.
That said, Shopify does do some of the work for you, which might save both time and money in getting set up. It’s an all-in-one platform for online stores. You pay a monthly fee in exchange for the platform, which seems easy to use. And since the price is low, Shopify is much more accessible than setting up a website from scratch. You don’t have to go through the learning curves needed to set up a free WordPress site, or hire someone to build your e-store.
Once you’ve subscribed, you can choose between templates, list your products, and use Shopify’s customer support service, among other perks. You get all the basic features, but if you want to build a more advanced store, you’ll pay a hefty fee for add-ons. You’ll also need to pay transaction fees for purchases made through the site.
In short, Shopify helps keep startup costs low for online businesses. But when it comes to making a profit, the rest is up to you. You’ll need to invest time (and money) into advertising, knowing your audience, and selecting the right products.
Many people underestimate the amount of marketing that a successful Shopify site takes. Shopify only provides the platform; they don’t help you find customers. So the success of Shopify stores depends on the investment.
It’s easy to see how their biggest store, Kylie Cosmetics, succeeded: founder Kylie Jenner had no shortage of cash to throw at the project. But success for the average person on Shopify depends on the same principles of starting any small business. Lots of people have made money with the platform. However, there’s no guarantee, and it’s impossible to measure the exact percentage of successful stores.