We would like to hire an SEO agency for our newish ecommerce store and are fielding proposals from a few. Since we are not SEO experts ourselves and everyone has case studies and testimonials, how can we go about evaluating their actual competence?
I feel like they all tout their success without talking about their failures. And given that SEO isn't 100% deterministic, we would like to hear about the failures too and why the SEO wasn't successful. Any tips from you SEO gurus?
Can we ask to talk to the actual person who will be doing the work? Some of the bigger agencies but their best people on the sales effort then quickly delegate to a junior person once the sale is made (if it isn't a big name client, which we are not).