We have a catalog of products that appeal to a particular demographic. Should we send our paid ads to the catalog or to a dedicated product page (landing page)?
I've been looking at what other advertisers are doing and it seems to be a mix of both but obviously I don't know what kind of results they are getting.
The argument for a product page is you can really zero in on a single offer and tout its benefits while the benefit of a catalog is you have lots of points to hook them. If one product doesn't appeal then another might. Thoughts?