I came across the article below about how book subtitles are getting longer and longer in order to stuff in more keywords, which increases the chances of being discovered.
For example W. Kamau Bell's new book is called:
The Awkward Thoughts of W. Kamau Bell
Tales of a 6' 4", African-American, Heterosexual, Cisgender, Left-Leaning, Asthmatic, Black and Proud, Blerd, Mama's Boy, Dad and Stand-Up Comendian.
Apparently, even he cannot remember the whole sub-title without notes! Does this kind of thing really help in getting found online?
It reminds me of the very early days of search when relevance was determined by the number of occurrences of a particular keyword on a page. You would then have a 400 word article/news story that mentioned "car insurance" 67 times :)
By the way, this style of naming is known as the Nollywood Naming, so called because of the way Nigerian movies (Nollywood movie industry) are named. The entire plot is given away in the title. For example, this might be a typical movie title:
“The Story of The Guy who dated his mother’s cousin at 3pm on a Sunday in Abuja, Ate a Plate of Yam Fufu and Okra soup and then Died--and was Buried on the Same day, and Kola Nuts were Sprinkled on His Coffin!”