We are going to a trade show where we will have a booth and try to educate the industry about our product and company. We have a budget for swag but want to make sure we spend money on something that makes us memorable. Not uninspiring T-shirts and keychains that promptly get thrown into the waste basket!
If we give someone a piece of swag and we call a month later and mention our company, at least 50% should say "oh yes, you are the guys that do X. I still use your Y's". Any ideas? Is this too tall an order? What physical freebies have you received from companies that you actually found valuable? We don't wan