Image source: WSJ.com: Shopify is one of several startups and traditional shipping companies seeking to compete with Amazon’s expanding distribution system.
Shopify just announced a new fulfillment service. It looks like they are trying to become vertically integrated and capture more value from the transactions they enable. Can they really compete with Amazon? Or with other companies that only do fulfillment and excel at doing one thing really well? Will it only work for Shopify merchants?